Please join us on Friday November 1, 2024 for Super Cyber Friday.
Our topic of discussion will be “Hacking Your Cyber Brand: An hour of critical thinking about building how people see your company in this industry.”
REGISTER for 11-01-24 Super Cyber Friday event
Joining David Spark (@dspark), producer of CISO Series for this discussion will be:
- Gianna Whitver, co-founder and CEO, Cybersecurity Marketing Society
- Andy Ellis, partner, YL Ventures
In preparation for our discussion, think about the following:
- Does every cybersecurity vendor need to have a brand?
- How is a brand different from marketing?
- What are the key elements of a strong band?
- How do you define a brand?
- What does your brand mean for you, and what does it mean for your customers?
- How can your brand stand out in a crowded industry or vertical?
- How do you change a brand for an established vendor or start one from scratch?
- How do you make sure your brand aligns with your organization’s goals?
- How do you approach leadership when you see brand issues?
- Can a brand drive your product or cybersecurity culture?
It all starts at 1 PM Eastern/10 AM Pacific. At the end of the hour [2 PM Eastern/11 AM Pacific], we’ll switch gears to our meetup, where everyone will get a chance to chat face-to-face.
ALSO…
- Best bad ideas get first responses in “Department of YES” or “Beat the Bad Idea”.
- The BEST bad idea wins an award and a really awesome CISO Series jacket. Also, if you register early by the Tuesday (5pm PT) of that week’s video chat, you will be entered into a raffle where one lucky register will win a jacket (Winners must be US residents. Repeat winners get a $25 Amazon gift card).
Super Cyber Fridays are open discussions where all viewers and listeners are welcome to become participants. Before the scheduled event, connect your webcam and microphone (avoid Bluetooth). During the discussion, if you have a question or comment, let it be known in the chat room and our producer will do his best to get as many of you into the conversation. We look forward to you joining us.