Best Responses to “Is Traditional InfoSec Marketing Even Necessary?”

CISOs are repeatedly saying that they don’t respond to traditional marketing ploys. The way to get to them is through relationships. If that’s true, why even bother with traditional security marketing? Here are the Best Responses to “Is Traditional InfoSec Marketing Even Necessary?”

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David Spark
David Spark is the founder of CISO Series where he produces and co-hosts many of the shows. Spark is a veteran tech journalist having appeared in dozens of media outlets for almost three decades.