A roadblock in security sales is assumed, but it doesn’t have to be a negative. Rather, it can be an educational experience on how to do sales better. As part of the CISO/Security Vendor Relationship Series, I called out to security vendors to tell me their tales of overcoming hurdles in security sales.
Last week, I published their stories and the audience responded. I pulled out my favorite responses, which were very eye-opening, to make this video.
One of my favorite highlights was Dave Elliott quoting the iconic Zig Ziglar’s line that “every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.”
Watch the video and let everyone know what you think.
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This video originally appeared on LinkedIn and Security Boulevard.