Join Us 11-14-25 for “Hacking Cybersecurity Marketing” – Super Cyber Friday

By
Rich Stroffolino
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Please join us on Friday November 14, 2025 for Super Cyber Friday.

Our topic of discussion will be “Hacking Cybersecurity Marketing: An hour of critical thinking about how to better connect to the community.”

REGISTER for 11-14-25 Super Cyber Friday

Got feedback? Join the conversation on LinkedIn.

Joining David Spark (@dspark), producer of CISO Series for this discussion will be:

In preparation for our discussion, think about the following:

  • What are the biggest cybersecurity marketing faux pas you keep seeing
  • Where is the disconnect between marketing and CISOs?
  • What can CISOs do to give better feedback to vendor marketing?
  • Why does so much cybersecurity marketing still rely on fear-mongering when CISOs say they hate it?
  • What’s the difference between valuable thought leadership and thinly-veiled product pitches disguised as content?
  • How should vendors approach marketing to security practitioners versus CISOs when the buying dynamics are so different?
  • What role should community engagement play in cybersecurity marketing?
  • How do you measure marketing ROI in cybersecurity when the sales cycles are long and buying committees are complex?
  • What makes security conference marketing effective versus just contributing to booth fatigue?
  • When vendors say they want to “partner with customers,” what should that actually look like beyond marketing speak?
  • Why do cybersecurity companies struggle to explain what their products actually do in plain language?
  • How can marketing teams better leverage practitioner voices without turning them into corporate spokespeople?

It all starts at 1 PM Eastern/10 AM Pacific. At the end of the hour [2 PM Eastern/11 AM Pacific] we’ll switch gears to our meetup where everyone will get a chance to chat face to face.

ALSO…

  • We play games during the show, and some players can win prizes! Players in the US can receive prizes as gifts; those outside the US can win gift cards. 

Super Cyber Fridays are open discussions where all viewers and listeners are welcome to become participants. Before the scheduled event, connect your webcam and microphone (avoid Bluetooth). During the discussion, if you have a question or comment, let it be known in the chat room and our producer will do his best to get as many of you into the conversation. We look forward to you joining us.