Please join us on Friday, November 21, 2025, for Super Cyber Friday.
Our topic of discussion will be “Hacking the Budget Battle: An hour of critical thinking about how to communicate the value of your cybersecurity program.”
Joining David Spark (@dspark), producer of CISO Series for this discussion will be:
- Ross Young, co-host, CISO Tradecraft
- Sam Jacques, vp, clinical engineering, McLaren Health Care
Got feedback? Join the conversation on LinkedIn.
In preparation for our discussion, think about the following:
- Why do CISOs struggle to quantify security value when CFOs can articulate the ROI of nearly every other business function?
- What’s the biggest mistake security leaders make when presenting budget requests to the C-suite and board?
- How do you translate “preventing bad things from happening” into language that resonates with executives focused on growth and revenue?
- Why does cybersecurity spending often spike after an incident but struggle to get funding proactively?
- What metrics actually matter to business leaders versus the ones security teams typically track? How can you use them to tell a convincing story?
- How do you make the business case for security investments that won’t show results for years?
- When your budget gets cut mid-year, how do you decide what security capabilities to sacrifice without just saying “everything is critical”?
- How should CISOs handle the “we’re too small to be a target” objection when asking for budget?
- How do you balance being an honest broker about risk versus being seen as the person who always cries wolf?
- What role should cyber insurance play in budget conversations, and when does it become a crutch for underfunding?
- How can security leaders better demonstrate the business enablement value of security investments beyond just risk reduction?
It all starts at 1 PM Eastern/10 AM Pacific. At the end of the hour [2 PM Eastern/11 AM Pacific] we’ll switch gears to our meetup where everyone will get a chance to chat face to face.
ALSO…
- We play games during the show, and some players can win prizes! Players in the US can receive prizes as gifts; those outside the US can win gift cards.
Super Cyber Fridays are open discussions where all viewers and listeners are welcome to become participants. Before the scheduled event, connect your webcam and microphone (avoid Bluetooth). During the discussion, if you have a question or comment, let it be known in the chat room and our producer will do his best to get as many of you into the conversation. We look forward to you joining us.






