All Posts

How to Uncover Security Concerns When Customers Won’t Tell You

How to Uncover Security Concerns When Customers Won’t Tell You

David Spark -
“What are your security concerns?” It’s the one question all security vendors want to know from potential customers. It’s also the one question potential customers…
Best Responses to “Should you Market to the CISO’s Direct Reports?”

Best Responses to “Should you Market to the CISO’s Direct Reports?”

David Spark -
Who within an organization should a security firm select to pitch their product? Should they go to the top of the food chain, or start…
Should you Market to the CISO’s Direct Reports?

Should you Market to the CISO’s Direct Reports?

David Spark -
I challenge the argument that the best targets for security marketing are CISOs and CSOs. Sure, CISOs are making business decisions, but are they the…
Best Responses to “The ’15 Minutes of Your Time’ Request”

Best Responses to “The ’15 Minutes of Your Time’ Request”

David Spark -
The request of “15 minutes of your time” is seen as a gamble hoping that the CISO/CSO will be “nice to you.” Maybe that’s not…
The “15 Minutes of Your Time” Request

The “15 Minutes of Your Time” Request

David Spark -
As I mentioned in the first issue of this series on the CISO/security vendor relationship, almost all B2B security vendors want to reach CISOs and CSOs…
Best responses to the article “Do CISOs Fall for Obvious Sales Ploys?”

Best responses to the article “Do CISOs Fall for Obvious Sales Ploys?”

David Spark -
Should security vendors use the same fear tactic on a CISO that they use to scare my mom? Here is my feedback to your feedback…
Do CISOs Fall for Obvious Sales Ploys?

Do CISOs Fall for Obvious Sales Ploys?

David Spark -
Every time I engage with a new security client, I always ask, “Who do you want to reach?” Inevitably, I get the obvious answer, “We…
1...144Page 144 of 144

ABOUT US

Acting as a media network for cyber information and exchange, CISO Series is just a member of this fantastic community that unfortunately has some conflicts. We're just putting ourselves at the center of the conversation, acting as couples counseling for security vendors and practitioners.

CISO Series: Delivering the most fun you'll have in cybersecurity.

Contact us: info@cisoseries.com

FOLLOW US

© 2024 CISO Series